As part of our ongoing series featuring past Torch Award recipients, the BBB’s
National Center for Character Ethics is pleased to shine a spotlight on Rosati Windows.


Integrity isn’t just a motto or a mission statement. It’s how business is done on a daily basis at Rosati Windows. 

So when Michael Rosati, President and Owner of Rosati Windows, won the Better Business Bureau’s Torch Award in 2003, the award wasn’t merely a trophy. It served as validation of the company’s business practices and proof that its efforts were appreciated.

Founded in July 2000, Rosati Windows bills itself as “The Best Buying Experience in the Business.” From its highest structural rating replacement and specialty windows, to entry doors, Home Improvement from Rosati remodeling and basement systems, Rosati’s products are locally manufactured, which provides a tremendous competitive advantage. 

Rosati explains, “Columbus is a relationship-oriented city, and people like to support businesses that employ their friends and neighbors.”

But that “best buying experience” doesn’t come from proximity and the quality of Rosati products alone. Employee pride and satisfaction in a job well done are paramount to the company’s success.

On its website, Rosati Windows features its 10 guiding principles, beginning with  “The customer is the most important person in our company.” 

In spring 2005, the Quality Assurance Group was added to the Rosati team. These professionals do a thorough walk-through with each customer at the end of a job to ensure that each is completely satisfied. 

And while many companies talk about the importance of their employees, not all show it. Rosati is different. Employees know how Rosati feels about them: that they are the key to the company's success today and in the future. 

“Hiring good people who share my belief in superior customer service is the first step in creating a business built on service and integrity.”

So it’s no surprise that, when entering the Torch Award competition, Rosati’s story of integrity concentrated on the importance of treating employees and customers with respect, loyalty and honesty.

“Every day we focus on doing what is right, no matter the cost. Sometimes this can be a very challenging endeavor, but the rewards outweigh the cost every time,” explained Rosati.

Winning the BBB’s Torch Award allowed Rosati employees to see that their hard work was not only appreciated, but was worthy of being considered a model for other organizations. Equally important, the recognition gave consumers an opportunity to understand what Rosati Windows really believes in and how deep its commitment to integrity really is. 

Rosati believes that winning has helped make the public aware that they can deal with a company that values them and will treat them with respect. And both internally and externally, the award meant that Rosati had raised the bar in customer service.
Winning the 2003 Torch Award was by no means the end of Rosati’s pursuit of excellence.

Mike is currently participating in his second year in the National Center of Character Ethics and serves as the organization’s title sponsor. Rosati Windows now holds a retreat each year to improve and promote the Centers’ ideals. Rosati has also been asked to speak at many corporate functions to talk about ethics and integrity. 

“It’s been an honor to be a representative for this issue,” Rosati adds. Being an award winner hasn’t change the way Rosati Windows does business. In fact, even the challenging new economic climate hasn’t impacted how the company does business. As Rosati sees it, “Values are values in any climate and we aim to keep the standards that have gotten us this far, no matter the circumstances. It IS possible to be very successful as an honest and ethical company.”


You can read more about Rosati Window’s guiding principles and its complete scope of home improvement services at rosatiwindows.com.